EU Digital Fairness Act First to Regulate AI Shopping Agents: Three Authorization Tiers and 6% Fines Draw the Legal Boundaries of Agent Autonomy
The European Commission’s proposed Digital Fairness Act would require AI shopping assistants offered to EU consumers to let users choose among three authorization tiers, with violations punishable by fines of up to 6% of global annual turnover. It also introduces a mandatory exception requiring user confirmation whenever the agent’s provider is paid by the counterparty or has a conflict of interest.