On February 15, 2026, Silicon Valley time, X platform witnessed a collective roasting frenzy. The protagonist was an AI-generated ad launched by renowned beverage brand Liquid Death: The camera focuses on a blonde girl in a blue skating outfit, gracefully gliding on a brilliantly lit ice rink, only to suddenly begin bizarre repetitions—chugging from a drink can, frozen smiling expressions, and looping movements like a broken robot. The entire video is filled with unnatural gazes, repetitive gestures, and the uncanny valley effect, making viewers deeply uncomfortable.
“Thanks, I hate it.”
A simple post stating "Thanks, I hate the Liquid Death AI slop ad" instantly went viral, garnering over 20,000 likes and thousands of reposts. The comment section erupted in fury:
- "This AI is way too cheap, the movements repeat like a stuck tape!"
- "Peak uncanny valley, wanted to smash my phone after watching."
- "Did the brand cut costs so much they lost their soul?"
Someone bluntly stated:
“If you think this kind of AI slop looks good, your taste is questionable.”
Liquid Death has always been known for its "death metal style" marketing, previously winning countless fans with absurd ads featuring real people. This time, however, they chose full AI generation, being accused of "peak laziness." In the video, the girl's drinking motion repeats at least five times, her facial expression barely changes, and the background audience looks copy-pasted, completely lifeless. Netizens joked:
“This isn't an ad, it's AI murdering my aesthetics.”
The incident quickly escalated into a collective critique of "AI slop" (AI garbage content). Many pointed out that while AI technology advancement is positive, brands' abuse of low-cost generation leads to homogenized content lacking soul, causing viewer aesthetic fatigue. Creative professionals were even more furious:
“We pull all-nighters perfecting details, AI spits out garbage in seconds and steals our jobs?”
One comment hit the nail on the head:
“AI slop isn't the future, it's pollution.”
Liquid Death has yet to respond, but this disaster has already become an X trending topic. In the AI era, where is the boundary between technology and creativity? Should brands embrace efficiency or uphold humanity? This bizarre skating ad might just become 2026's most classic cautionary tale.
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