<p id="speakable-summary" class="wp-block-paragraph">Enterprises have <a href="https://mlq.ai/media/quarterly_decks/v0.1_State_of_AI_in_Business_2025_Report.pdf" target="_blank" rel="noreferrer noopener nofollow">struggled to find a return on investment</a> from adopting AI tools. Now AI companies are trying a new tactic to get their tech to stick by partnering with consultants.</p>
<p class="wp-block-paragraph">On Thursday, French AI research lab Mistral AI and global consulting giant Accenture <a href="https://newsroom.accenture.com/news/2026/accenture-and-mistral-ai-accelerate-enterprise-reinvention-with-scalable-ai-that-delivers-strategic-autonomy-for-customers" target="_blank" rel="noreferrer noopener nofollow">announced a multiyear partnership</a>. The deal entails the two companies working together to develop enterprise tech powered by Mistral’s AI models for clients.</p>
<p class="wp-block-paragraph">Financial terms and duration of the deal were not disclosed. TechCrunch reached out for more information.</p>
<p class="wp-block-paragraph">This deal also includes Accenture becoming a Mistral customer and rolling out its technology to its underlying employees.</p>
<p class="wp-block-paragraph">While Mistral is often seen as a smaller European peer to the sprawling U.S. AI “startups,” the partnership proves that Mistral can still land the same sizable customers, given that OpenAI and Anthropic recently announced <a href="https://techcrunch.com/2025/12/09/anthropic-and-accenture-sign-multi-year-ai-strategic-partnership/" target="_blank" rel="noreferrer noopener">deals with Accenture</a> as well.</p>
<p class="wp-block-paragraph">The agreement comes as AI companies are increasingly partnering with consultants. For instance, OpenAI just announced its <a href="https://techcrunch.com/2026/02/23/openai-calls-in-the-consultants-for-its-enterprise-push/" target="_blank" rel="noreferrer noopener">“Frontier Alliance”</a> initiative with four large consulting firms, including Accenture, on Monday to help push its new <a href="https://techcrunch.com/2026/02/05/openai-launches-a-way-for-enterprises-to-build-and-manage-ai-agents/" target="_blank" rel="noreferrer noopener">OpenAI Frontier</a> AI agent governance platform to enterprise customers. Anthropic is also partnered with <a href="https://techcrunch.com/2025/10/07/anthropic-and-ibm-announce-strategic-partnership/" target="_blank" rel="noreferrer noopener">IBM</a> and <a href="https://techcrunch.com/2025/10/06/deloitte-goes-all-in-on-ai-despite-having-to-issue-a-hefty-refund-for-use-of-ai/" target="_blank" rel="noreferrer noopener">Deloitte</a>.</p>
<p class="wp-block-paragraph">Will partnering with consulting firms be the trick to finding more enterprise AI adoption? It’s unclear, but what is clear is that AI companies are definitely trying to find out.</p>
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