<p id="speakable-summary" class="wp-block-paragraph">Amazon is planning to increase the footprint of its new conversational AI assistant Alexa+ to India and is inviting users in the country to test out a Hindi-language version.</p>
<p class="wp-block-paragraph">The company sent out emails to some customers, which were seen by TechCrunch, asking users to fill out a form in Hindi by June 22 to join the beta-testing program.</p>
<p class="wp-block-paragraph">“You are invited to join the Alexa+ Beta programme in India. We are creating a new Alexa experience, and your feedback will be important to refine what Alexa+ will be able to do. By joining the Alexa+ Beta programme, you’ll be notified when the testing experience in Hindi (India) is available to you,” the email read. </p>
<p class="wp-block-paragraph">The email added that the beta software would have bugs and might give inaccurate information or mispronounce local nuances. The company confirmed that it is testing Alexa+ in India but didn’t provide a comment. </p>
<p class="wp-block-paragraph">At the moment, Alexa+ is not available in India, and it is not clear when it will launch in the country. Amazon launched Alexa in India with English support in 2017 and added <a href="https://techcrunch.com/2019/07/16/amazon-adds-hindi-to-the-alexa-skills-kit/" target="_blank" rel="noreferrer noopener">Hindi compatibility in 2019</a>. More than 600 million people speak Hindi in India, and Amazon is trying to tap the market of native speakers who might speak both Hindi and English in a code-mixed way. Companies know that voice might be a big factor in AI tool usage in India and are finding <a href="https://techcrunch.com/2026/06/19/billionaire-ambani-wants-ai-in-every-call-app-and-home/">new ways to have people talk to assistants</a>.</p>
<p class="wp-block-paragraph">Amazon first announced <a href="https://techcrunch.com/2025/02/26/amazon-unveils-a-new-and-improved-alexa-alexa/" target="_blank" rel="noreferrer noopener">the generative AI-powered conversational assistant Alexa+ in 2025</a>. However, its rollout was slow, and the new experience was made <a href="https://techcrunch.com/2026/02/04/alexa-amazons-ai-assistant-is-now-available-to-everyone-in-the-u-s/" target="_blank" rel="noreferrer noopener">available to all U.S. users only in February</a>. This year, the company has increased Alexa+’s footprint to countries like the U.K., Canada, Brazil, Mexico, Italy, and Germany, with support for local context. Amazon offers Alexa+ to Prime customers for free, and others can pay a monthly fee to access the updated assistant.</p>
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