<p id="speakable-summary" class="wp-block-paragraph">Privacy will be a major theme when Apple unveils a new version of Siri at the Worldwide Developers Conference in June, <a href="https://www.bloomberg.com/news/newsletters/2026-05-17/ios-27-siri-app-to-have-auto-deleting-chats-siri-may-be-a-beta-genmoji-mp9udydr" target="_blank" rel="noreferrer noopener nofollow">according to Bloomberg’s Mark Gurman</a>.</p>
<p class="wp-block-paragraph">The Siri relaunch is widely seen as Apple’s big chance to reestablish its relevance in artificial intelligence. As part of that effort, company executives will argue that they’re taking a more privacy-friendly approach than most other AI companies, Gurman said.</p>
<p class="wp-block-paragraph">Apple will reportedly launch the first stand-alone Siri app, <a href="https://techcrunch.com/2026/01/12/googles-gemini-to-power-apples-ai-features-like-siri/" target="_blank" rel="noreferrer noopener">powered by Google Gemini</a> and offering users a chatbot experience reminiscent of ChatGPT. But compared to those other chatbots, the app is supposed to have more limitations on how long user information can be used and stored.</p>
<p class="wp-block-paragraph">For example, Gurman said Siri could include a feature similar to the Messages app, allowing users to automatically delete conversations after 30 days or one year — or to keep them indefinitely.</p>
<p class="wp-block-paragraph">Gurman also suggested that Apple might be emphasizing privacy as a way to excuse Siri’s shortcomings compared to competing products — and that this emphasis might obscure the fact that Google is handling some of the security.</p>
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