<p id="speakable-summary" class="wp-block-paragraph">AWS CEO Matt Garman said Amazon’s recent <a href="https://techcrunch.com/2026/02/27/openai-raises-110b-in-one-of-the-largest-private-funding-rounds-in-history/">$50 billion investment in OpenAI</a>, after its long partnership including <a href="https://www.anthropic.com/news/anthropic-amazon-trainium" target="_blank" rel="noreferrer noopener nofollow">$8 billion of investment in </a>Anthropic, is the type of conflict of interest the cloud giant is used to handling.</p>
<p class="wp-block-paragraph">Garman has worked at Amazon since he was a business school intern in 2005, before the launch of AWS in 2006, he told the audience of the <a href="https://www.humanx.co/" target="_blank" rel="noreferrer noopener nofollow">HumanX</a> conference taking place this week in San Francisco.</p>
<p class="wp-block-paragraph">When asked about the inherent conflict of working closely with two AI model companies that are fierce (and, arguably, <a href="https://techcrunch.com/2026/04/04/anthropic-says-claude-code-subscribers-will-need-to-pay-extra-for-openclaw-support/">sometimes petty</a>) competitors, he said it’s not a problem. Because AWS itself often competes with its partners, it has a lot of direct experience with such competition, he explained.</p>
<p class="wp-block-paragraph">In AWS’s earliest years, it knew it couldn’t build every cloud offering itself, so the unit partnered with others. </p>
<p class="wp-block-paragraph">“We also knew that we would have to compete with our partners, because technology is interconnected,” Garman recounted. “So, for a very long time, we’ve built this muscle up of how we go to market with our partners,” he continued. “But we also may even have first-party products that compete with them, and that’s okay, and we’ve promised them we won’t give ourselves unfair competitive advantage.”</p>
<p class="wp-block-paragraph">Today, the world is used to Amazon competing with those who sell on its cloud. Even one of AWS’s biggest rivals, Oracle, <a href="https://www.oracle.com/europe/news/announcement/ai-world-oracle-database-at-aws-adds-new-oracle-ai-database-services-and-partner-program-2025-10-14/" target="_blank" rel="noreferrer noopener nofollow">sells its database</a> and other services on AWS. But it was a radical idea back in 2006, when technology partners took pains never to compete with the partners that helped them succeed.</p>
<p class="wp-block-paragraph">Still, Amazon is hardly a trailblazer in discarding investor loyalty and conflict-of-interest commitments in the wild, money-grabbing world of AI. When Anthropic announced its latest $30 billion round in February, it included <a href="https://techcrunch.com/2026/02/23/with-ai-investor-loyalty-is-almost-dead-at-least-a-dozen-openai-vcs-now-also-back-anthropic/">at least a dozen investors</a> who were also backing OpenAI. This included OpenAI’s main cloud partner, Microsoft.</p>
<p class="wp-block-paragraph">For AWS, making a huge investment in OpenAI to gain its model for its customers (and as a technology development partner) was almost a matter of life and death. Both models were already available on Microsoft’s cloud, AWS’s biggest rival.</p>
<p class="wp-block-paragraph">The cloud giants are also working to keep themselves front and center by offering AI model-routing services. Those services allow their customers to automatically use different models for various tasks as a way to maximize performance and reduce costs. As Garman explained, one model might be ideal for planning, another for reasoning, and a cheaper model for easier tasks, like code completion. “I think that is where the world will go,” Garman said.</p>
<p class="wp-block-paragraph">That is also how Amazon, and Microsoft for that matter, will slip their own homegrown models into usage — that old competing-with-your-partners situation, again.</p>
<p class="wp-block-paragraph">All’s fair in love and AI these days.</p>
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