<p id="speakable-summary" class="wp-block-paragraph">Just in time to create a new Super Bowl ad, Crypto.com founder Kris Marszalek has made the priciest domain purchase in history, buying AI.com for $70 million, <a href="https://www.ft.com/content/83488628-8dfd-4060-a7b0-71b1bb012785" target="_blank" rel="noreferrer noopener nofollow">according to the Financial Times</a>. The deal, paid entirely in cryptocurrency to an unknown seller, shatters previous records. (Broker Larry Fischer, who facilitated the sale, is presumably celebrating his good fortune.)</p>
<p class="wp-block-paragraph">Marszalek plans to debut the site during Sunday’s big game, offering consumers a personal AI agent for messaging, app usage, and stock trading. “If you take a long-term view — 10 to 20 years — [AI] is going to be one of the greatest technological waves of our lifetime,” he told the FT.</p>
<p class="wp-block-paragraph">The purchase rewrites the domain record books — not that the crypto industry itself is known for its restraint when it comes to spending. Previously, CarInsurance.com held the crown at $49.7 million (2010), followed by VacationRentals.com ($35 million in 2007) and Voice.com ($30 million in 2019). Other eye-popping sales include PrivateJet.com ($30 million), 360.com ($17 million), and Sex.com, which has sold twice for over $13 million each time, though its second owner <a href="https://www.fastcompany.com/90332346/how-the-epic-feud-over-the-rights-to-the-sex-com-domain-ended-with-the-ultimate-deception" target="_blank" rel="noreferrer noopener nofollow">went bankrupt </a>trying to monetize it.</p>
<p class="wp-block-paragraph">“With assets like AI.com, there are no substitutes,” Fischer told the FT. “When one becomes available, the opportunity may never present itself again.”</p>
<p class="wp-block-paragraph">Whether these mega-dollar domains actually deliver returns remains an open question. But for Marszalek, who already owns Crypto.com and dropped $700 million on stadium naming rights, owning two category-defining domains is apparently worth the outlay.</p>
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