On September 29, 2026, the European Commission issued a targeted consultation to collect opinions and proposed solutions from stakeholders regarding the impact of AI technologies on copyright protection; the consultation runs until November 3, 2026. This is the EU’s first systematic policy inquiry under the existing copyright framework into the legal gaps caused by generative AI, and its results could directly prompt substantive revisions to EU copyright rules.
The consultation focuses on four clearly defined topics: how AI systems use copyright-protected content; combating online piracy of live events and similar content; implementing a single equitable remuneration right for music performers and producers; and the application of copyright in scientific research. The Commission’s notice states that the consultation builds on the “call for evidence” conducted earlier this year and integrates the results of previous related studies and assessments.
Inherent Tensions in the Existing Framework
To understand the context of this consultation, one must first clarify the structural contradictions in the EU’s current copyright system. When the EU’s 2019 Copyright Directive (Directive 2019/790) introduced the text and data mining (TDM) exemption, its legislative logic was to support academic research, not to anticipate large-scale commercial AI training. The exemption allows rights holders to reserve their rights through an “opt-out” mechanism, but this design has exposed an obvious flaw in the generative AI context—when training datasets reach tens of billions or even trillions of items, the cost for each rights holder to individually opt out is grossly disproportionate.
The subsequent implementation of the EU AI Act also touches on this issue. Under current requirements, providers of general-purpose AI models must fulfill transparency obligations regarding training data, but when it comes to the operational details of copyright compliance, there is a legal gray area. The European Commission’s current consultation in effect acknowledges this gap: the existing framework has been built, but “whether it needs to be strengthened through potential additional measures” remains an open question to be answered.
The European Parliament’s Opening Move
The consultation was not launched out of thin air. On March 10, 2026, the European Parliament adopted a resolution on copyright and generative AI, proposing a more radical policy direction: shifting the training data authorization mechanism from “opt-out” to “opt-in,” requiring AI developers to obtain explicit permission before using protected works; it also proposed establishing a European licensing registry and requiring developers to deploy provenance technologies to ensure compliance.
The European Parliament’s resolution and the European Commission’s consultation represent two different stages in the policy formation process. The parliamentary proposal leans more toward rights holder protection, while the consultation is a procedural step for the Commission to widely gather opinions before formal legislation. Together, they form the prelude to adjustments in EU copyright policy.
Stakeholder Gains and Losses
The participants invited to the consultation cover the entire interest chain: copyright and related rights holders, generative AI providers and other relevant parties in the AI value chain, intermediaries, collective management organizations, organizers of sports and other live events, research institutions, national authorities, consumer organizations, and nongovernmental organizations. This list itself reveals the complexity of the issues—no single party’s position can represent all of them.
For creators and copyright holders, the core concern is the authorization and remuneration of training data. When a large language model is trained on a massive corpus of literature, news, and artworks, there is currently almost no legal guarantee that original authors can receive any form of compensation. The role of collective management organizations (such as national copyright associations) in such scenarios is also an important topic of the consultation.
For generative AI providers, compliance costs and legal certainty in the European market are practical business issues. If the “opt-in” principle ultimately takes effect, it means AI training data must be authorized one by one; for large models already deployed or still in training, the compliance path would face fundamental restructuring. This would affect not only European AI companies but also U.S. and Chinese AI companies operating in Europe.
Research institutions are in a more delicate position. Scientific research often relies on large volumes of published literature as training or analysis material, and overly strict copyright restrictions could create unintended obstacles to academic AI applications. This is one reason the Commission listed “copyright in scientific research” as a separate topic.
The issue of live-event piracy appears unrelated to AI, but is in fact closely linked to the evolution of AI technology: deepfake technology and AI-driven streaming distribution are lowering the technical threshold for large-scale infringement, and traditional copyright enforcement methods are facing new pressure.
The Signal Significance of the Consultation Mechanism Itself
The EU’s legislative practice is to use public consultations as a preliminary procedure for formal proposals. After collecting opinions, the Commission typically publishes an impact assessment within several months to a year, and only then enters the draft legislation stage. Based on the November 3 deadline for this consultation, a formal legislative proposal is unlikely to take shape before 2027 at the earliest.
However, this time window does not mean the industry can ignore it. The EU’s regulatory signals themselves have market effects: years before the General Data Protection Regulation (GDPR) formally took effect, it had already driven privacy compliance adjustments across the global internet industry. The launch of this copyright consultation may similarly prompt AI companies to re-examine the compliance of their training data sources in advance, especially those that regard the European market as an important strategic location.
Key Signals to Watch Next
First, the quality and distribution of consultation feedback. If the number and depth of responses from rights holders significantly outweigh those from AI providers, it will increase the probability that the Commission leans toward stronger protection; the opposite is also true. The European Commission usually publishes a summary report of the feedback, at which point it will be possible to judge which side’s views are more dominant.
Second, the subsequent fate of the European Parliament’s “opt-in” proposal. A parliamentary resolution itself is not directly binding, but if the formal proposal the Commission puts forward after the consultation is close to Parliament’s position, it will mean that EU copyright rules are undergoing a structural turn, and the impact on the global AI industry will not be limited to the European market.
Third, the degree of coordination with other jurisdictions. U.S. courts are currently handling multiple copyright lawsuits involving AI training data, and the UK is also independently discussing similar issues. If the EU is the first to form a specific legislative plan, it will have a demonstration effect across jurisdictions, pushing other regions to follow suit or creating countervailing dynamics.
The core question of the European Commission’s consultation is whether a copyright framework designed for the internet age is sufficient to meet the fundamental challenges posed by generative AI. There is no simple answer to this question, but the way it is answered will profoundly affect the business models and compliance costs of the AI content industry in the coming years.
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