<p id="speakable-summary" class="wp-block-paragraph">Professional services firm KPMG has pulled a report titled, “Redefining excellence in the age of agentic AI,” after numerous organizations said the report’s claims about their AI usage were untrue.</p>
<p class="wp-block-paragraph">Research group GPTZero identified a number of inaccuracies in the report, which was published in October 2025. GPTZero <a rel="nofollow" href="https://www.ft.com/content/b3828e92-4961-4b39-84f0-c42f33be3c3f">told the FT that the inaccuracies stemmed from AI hallucinations</a>. In other words, the professional services firm appears to have used AI to help write a report about AI. </p>
<p class="wp-block-paragraph">UBS, the UK’s National Health Service, Swiss Federal Railways, and Transport for London all told the FT that the report’s claims about their AI usage were either untrue or misleading. A KPMG spokesperson said the firm removed the report from its websites while conducting its own investigation.</p>
<p class="wp-block-paragraph">“We expect all our people to follow our guidelines on the responsible use of AI, including human oversight to validate content and verify independent sources,” the spokesperson said.</p>
<p class="wp-block-paragraph">Last month, <a rel="nofollow" href="https://www.ft.com/content/a61cbcae-95e4-4449-86e1-ef40fb306f4e?syn-25a6b1a6=1">EY withdrew a report on loyalty rewards programs</a> that appeared to include fake footnotes and AI hallucinations.</p>
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