<p id="speakable-summary" class="wp-block-paragraph">Could Meta be preparing to launch a Prada version of its Meta AI glasses? That’s the speculation after Mark Zuckerberg and his wife, Priscilla, were spotted sitting in the front row of Prada’s Fall/Winter 2026 Fashion Week show in Milan on Thursday. The social media exec was seen <a href="https://www.nytimes.com/2026/02/26/style/mark-zuckerberg-prada-milan-fashion-week.html" target="_blank" rel="noreferrer noopener nofollow">chatting with his seatmate</a>, Lorenzo Bertelli, Prada’s chief merchandising officer and son of head designer Miuccia Prada.</p>
<p class="wp-block-paragraph">While Zuckerberg has been working to polish his image in recent years, including <a href="https://techcrunch.com/2024/05/16/mark-zuckerbergs-makeover-midlife-crisis-or-carefully-crafted-rebrand/" target="_blank" rel="noreferrer noopener">with upgraded threads</a>, it’s likely that he wasn’t at Prada for the fashion, but rather because of an upcoming collaboration with the brand.</p>
<p class="wp-block-paragraph"><a href="https://www.cnbc.com/2025/06/17/meta-oakley-prada-smart-glasses-luxottica.html" target="_blank" rel="noreferrer noopener nofollow">CNBC reported</a> last summer that <a href="https://techcrunch.com/2025/06/17/meta-is-reportedly-building-ai-smart-glasses-with-prada-too/?utm_source=chatgpt.com" target="_blank" rel="noreferrer noopener">Prada AI glasses were in the works</a>, among others. However, Meta has yet to publicly announce such a deal. (The company has not yet responded to a request for comment about Zuckerberg’s presence in Milan.)</p>
<p class="wp-block-paragraph">EssilorLuxottica, the French-Italian eyewear brand and Ray-Ban maker, has been working with Meta on these high-tech devices since their debut, initially under the Ray-Ban Stories brand. This month, the company announced it <a href="https://www.cnbc.com/2026/02/11/ray-ban-maker-essilorluxottica-triples-sales-of-meta-ai-glasses.html" target="_blank" rel="noreferrer noopener nofollow">sold over 7 million AI glasses in 2025</a>, up from 2 million in the prior year. Those sales included both Ray-Ban Meta and <a href="https://techcrunch.com/2025/06/20/meta-unveils-its-oakley-smart-glasses/" target="_blank" rel="noreferrer noopener">Oakley Meta</a> glasses, the latter designed more for the athletic types.</p>
<p class="wp-block-paragraph">Now, it seems, Prada AI glasses could be next, given that Prada and EssilorLuxottica already renewed their licensing deal for eyewear under the Prada and Miu Miu brands for the next <a href="https://www.essilorluxottica.com/en/newsroom/press-releases/prada-group-essilorluxottica-ten-years-licensing-renewal/" target="_blank" rel="noreferrer noopener nofollow">ten years</a>. (The existing agreement, which expired on December 31, 2025, was later extended through December 31, 2030, with the provision for renewal until December 31, 2035.)</p>
<p class="wp-block-paragraph">Prada AI glasses could give Meta a foothold in the high-fashion market, a niche that its Oakleys and Ray-Bans don’t yet fill. Establishing the glasses as a luxury symbol could also benefit Meta’s brand overall.</p>
<p class="wp-block-paragraph">However, there are some concerns that AI glasses aren’t the right fit for a world that’s seeing an increased consumer backlash against surveillance devices, which have recently led people to <a href="https://www.reddit.com/r/technology/comments/1r2mbjs/why_are_people_disconnecting_or_destroying_their/" target="_blank" rel="noreferrer noopener nofollow">rip out</a> their <a href="https://www.theguardian.com/technology/2026/feb/14/doorbell-cameras-ring-nancy-guthrie-super-bowl" target="_blank" rel="noreferrer noopener nofollow">Ring doorbells</a> and <a href="https://techcrunch.com/2026/02/23/americans-are-destroying-flock-surveillance-cameras/">smash Flock cameras</a>. This shift could see Meta reconsidering whether it will <a href="https://techcrunch.com/2026/02/13/meta-plans-to-add-facial-recognition-to-its-smart-glasses-report-claims/" target="_blank" rel="noreferrer noopener">add facial-recognition</a> features to its glasses, as <a href="https://www.nytimes.com/2026/02/13/technology/meta-facial-recognition-smart-glasses.html" target="_blank" rel="noreferrer noopener nofollow">The New York Times</a> recently reported. The news drew criticism for what had otherwise been a modestly successful tech product and has even prompted <a href="https://www.404media.co/this-app-warns-you-if-someone-is-wearing-smart-glasses-nearby/" target="_blank" rel="noreferrer noopener nofollow">one developer to build an app</a> that will warn you if someone is wearing the AI glasses near you.</p>
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